Cadence Marketing vs Newsletters
|NEWSLETTER / EDM MARKETING
increase in contact rate when 3+ media types are used
is the optimal number of cadences
ZOE sends out a hand-written note thanking for visiting your trade show booth.
+2 Days: ZOE sends out the 1st follow -up email.
+4 Days: ZOE sends out the 2nd follow -up email.
+7 Days: ZOE sends out the 3rd follow-up email.
+8 Days: ZOE sends out an SMS as the 4th follow-up.
+10 Days: ZOE sends out the 5th follow-up in an email.
Lead Responds: Converted to HOT or COLD and notified to the lead owner.
ZOE sends out a personalized hand-written note to the lead. AI identifies the lead type and adds an appropriate introduction.Schedule a Demo
ZOE sends reminder after a few days, keeping holidays and weekends into considerationSchedule a Demo
ZOE sends another update after a suitable period of time. Mail frequency can be changed and can vary based on lead typeSchedule a Demo
ZOE sends out the 3rd follow-up email.Schedule a Demo
ZOE sends out an SMS to the lead, a few days after the 2nd reach out.Schedule a Demo
ZOE sends out the 4th follow-up in the form of an email.Schedule a Demo
Lead most likely to respond at this stage and the status of the lead is notified to the lead owner.Schedule a Demo
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